http://flibusta.i2p/a/16489
It was revised in 1992 and published by Prentice-Hall with the addition of K. Sridhar Moorthy as third author.) * Philip Kotler and Keith Cox, Marketing Management and Strategy: A Reader, Prentice-Hall, 1980. * Philip Kotler, Marketing Essentials, (later changed to Marketing-An Introduction), Prentice-Hall 1984, 1987, 1990, 1993, 1997, 2000, 2003, 2005, 2007, 2009.